Mickey & Johnny
Never one to pass up an incestuous marketing opportunity, ABC-Disney-Buena Vista-etc, capitalized on an ABC football bowl game telecast by having that football fanatic, Mickey Mouse, conduct the opening game coin toss. With all the current interest in the Indian Ocean disaster, the Disney Channel also caught the marketing wave by recycling the Buena Vista flick, Johnny Tsunami, about a surfer who relocates to Vermont and takes up snowboarding.
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